NordicTB was happy to return to Garda Trentino for a destination marketing collaboration focusing on seasonal outdoors activities and the many Christmas Markets and unique events found in the region during December and the winter season. The campaign was created in partnership with Garda Trentino S.p.A.
During a five days roadtrip, two of our digital storytellers explored the Garda Trentino area situated in the north end of Lake Garda in the northern part of Italy. Using social media they brought their followers along on their journey, as they visited Christmas Markets, local producers, went hiking in the hills, got to know local Christmas traditions and tasted delicious local food and drinks.
To see the content created on Social Media Channels, you can search for #XmasGarda and #GardaTrentino on Facebook, Twitter and Instagram (usernames @letsgetlostno and @fantasiresor) . In the months to follow you can also read and see all about their experience across the storytellers various channels and websites, and we will also be launching a promotional video from the experience very soon! As part of the collaboration the storytellers are also providing Garda Trentino S.p.A. with professional photos for their photo gallery for marketing use.
The destination marketing campaign will have international reach, and content will be created in 3 different languages: Norwegian, Swedish and English.
Read some of the blog posts from the participating storytellers:
Sofia Zetterqvist – SWEDEN – fantasiresor.se
Janicke Hansen – NORWAY – letsgetlost.no