Photo copyright – Henriette Gran Myreng, coffee in a cup

Several NordicTB members were invited to the North Europe Workship organized by the German National Tourist Office in Tallinn, Estonia.

The goal of the workshop was to hold a series of blogger meetings with German destination representatives as well as seminars spotlighting Germany as a top travel destination.

Our bloggers were also able to share more information about our #WurstAdventure campaign which was developed in cooperation with the GNTO Norway office.

Here are some thoughts about the workshop from two of several who were in attendance.

Andy Higgs, Grown-up Travel Guide

At the end of October I attended the North Europe Travel Workshop in Tallinn, Estonia. As well as meeting representatives from a large number of German destinations who sell to the Northern European market we also presented the #WurstAdventure project. 

This collaboration between the German Tourist Office and Nordic Travel Bloggers was a huge success as shown by the preliminary statistics unveiled at the workshop. All parties involved were extremely pleased with the results and the project will provide a model for future collaboration between NTB and travel destinations

Henriette Gran Myreng, coffee in a cup

I was invited to the North Europe
Workshop in Tallinn. It was a great opportunity to meet and greet with a number
of people in the German tourism industry, and for us to represent Nordic Travel
My general impression was that there is a definitive
interest in collaborating with bloggers (we could easily make several blog trips
happen next year), but that paid campaigns is still a foreign concept.

We also attended a blog-seminar where the new trend was
confirmed: The travel industry is now turning their eyes towards ‘influencers’.
Being ‘only’ a blogger is no longer enough.

NordicTB Nella Ruusunen of Kaukokaipuu Matkablogi was also at the workshop.

From our extended network, Lena Löfblad of, was also in attendance representing Svenska Resebloggar.