NordicTB is happy to launch our new and adventurous project called #atLakeGarda, a destination marketing campaign created in partnership with Garda Trentino S.p.A Over a five days trip five travel influencers and digital storytellers will explore the Garda Trentino area situated in the northern part of Italy. They will bring their followers along on their journey as they try out different outdoors activities like biking, climbing, SUPing and hiking, visits the areas medieval towns and castles, tastes and cooks delicious local food and get a feel of the wellness opportunities in the area.
The journey will start Wednesday October 12th and end Sunday October 16th and you can follow our storytellers on Facebook, Twitter and Instagram using the hashtag #atLakeGarda and #GardaTrentino In the months to follow you can read and see all about their experience across the storytellers various channels.
The campaign will have international reach and content will be created in 5 different languages: Norwegian, Swedish, Finnish, Danish and English. The storytellers will create content on different platforms and in different formats, which stretches from posting pictures, videos and updates on Facebook, Twitter and Instagram, creating stories on Snapchat and Instagram, performing Live broadcasting from the area to producing lots of great content for their blogs and YouTube channels.
The participating bloggers:
Veera Bianca Papinoja – FINLAND – veerabianca.com
– Ensi viikko Italiassa
Sofia Zetterqvist – SWEDEN – fantasiresor.se
– ÖGONBLICKSDOPP I GARDASJÖN IS COMING UP
Rob Lloyd – CANADA – stophavingaboringlife.com
– Adventure awaits at Lake Garda, Italy
Janicke Hansen – NORWAY – letsgetlost.no
– Klar for nye eventyr i Italia!
Michelle Rasmussen – DENMARK – shinimichi.com
– Next up: A visit to Lake Garda in the Trentino region!
Follow the campaign across social media channels using #atLakeGarda