NordicTB co-founders Interview with Skift – Travel’s Creator Economy Resets for Next Boom

Janicke Hansen and Lola Åkerström, co-founders of NordicTB Collective — a group of digital storytellers based in Scandinavia — believe in the future of opportunities for local and regional travel content work, but are hesitant on how soon a boom might...

NordicTB shares German traditions in collaboration with the German National Tourist Office

NordicTB launched the #JulestemningTyskland social media campaign in collaboration with the German National Tourist Office in Norway, to create content about German Christmas and traditions, aimed towards the Norwegian market. The campaign was designed to showcase...

NordicTB collaborates with the Polish National Tourist Office

NordicTB launched the #TravelmemoriesPoland social media campaign in collaboration with the Polish National Tourist Office, to create content about previous travels to Poland, aimed towards the Nordic market: Sweden, Norway, and Denmark.  The campaign was...

Storytelling partnership in Latvia with NordicTB

In January 2021 NordicTB launched the #TravelmemoriesLatvia social media campaign in collaboration with the Latvian National Tourist Office, to create content about previous travels to Latvia, aimed towards the Nordic market: Sweden, Norway, Finland, and Denmark. The...

Speaking at prestigious Skift Forum Europe 2020

Our founders Janicke Hansen and Lola Akinmade Åkerström will be speaking at Skift Forum…

NordicTB in new collaboration with Garda Trentino

NordicTB was happy to return to Garda Trentino for a destination marketing collaboration focusing on seasonal outdoors activities and the many Christmas Markets and unique events found in the region during December and the winter season. The campaign was created in...

Storytelling partnership with Destination Kvarken

NordicTB Collective is thrilled to announce our storytelling and content creation partnership with Destination Kvarken…

Discover #OneHappyIsland with #NordicTBinAruba

We are partnering with Aruba Tourism Authority and KLM…

#LatviaRoadtrip nominated for World Travel Awards

We’re beyond ecstatic to announce that our #LatviaRoadtrip project in partnership with The Investment and Development Agency of Latvia (LIAA) has been nominated for a prestigious World Travel Award in the category “Europe’s Leading Tourism Development Project” under “Explore Latvia slowly”.

Announcing Content Creation Partnership with SAS Travel Wallet

We’re excited to announce that NordicTB has partnered up with SAS Travel Wallet to create high quality, inspirational travel content for their website. The partnership was effective January 2019 and some of the articles have already been published. More great travel...

2019 Q1 Speaking Engagements

2019 is already off to a busy start with speaking engagements in New York, Istanbul, and Berlin…

Partner spotlight: airBaltic

As part of our #LatviaRoadtrip and #CulinaryRiga campaigns, airBaltic has been a wonderful partner…

Follow NordicTB to the Riga Street Food Festival #CulinaryRiga

We’re excited to promote the Riga Street Food Festival as part of our #CulinaryRiga campaign

Kicking off #CitybreakGermany

After our successful #CitybreakGermany autumn campaign the last few year, NordicTB is again heading back to Germany in collaboration with the German National Tourist Office to focus on weekend getaways across the country. 4 NordicTB storytellers will travel over...

Follow #NordicTBinTanzania – Serengenti and Kilifair Trade Show, Moshi

Join NordicTB founders Lola Akinmade Åkerström and Janicke Hansen from May 28 – June 1 as they explore the Serengeti in collaboration with Coastal Aviation – The Flying Safari Company – and The Four Seasons Serengeti.

Heading to Montenegro with #ExploreHercegNovi

Follow NordicTB to Montenegro this summer as we kickoff our collaboration with Tourism Organization of Herceg Novi – Turistička organizacija Herceg Novi.

Kicking off #CitybreakHolland with Visit Groningen and Holland Tourism

We’re excited to launch our #CitybreakHolland campaign with Visit Groningen and Holland Tourism.

Join #NordicTBinBarcelona with Visit Barcelona and Catalan Tourist Board

We’re excited to kickoff our next collaboration with Visit Barcelona and Catalan Tourist Board which will take NordicTB to Barcelona to experience and document the Sant Jordi Books and Roses festival.

VIDEO: Effective influencer marketing for travel brands

Watch NordicTB co-founder Janicke Hansen discuss influencer marketing in the travel industry with Webcertain TV. Janicke is also the president of the Professional Travel Bloggers Association (PTBA).

The German #WurstAdventure is about to start!

The German Wurst Adventure is a campaign created by Nordic Travel Bloggers in cooperation with German National Tourist Office (GNTO) in Norway. During the project, seven Norwegian Travel Bloggers will explore Germany by train, tasting German Wurst specialities along...

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Anna of Turisterna to speak at TUR Stockholm

NordicTB member Anna Kleinwichs Magnusson who runs the family travel blog, Turisterna.se, with her family will be presenting at travel expo TUR Stockholm.  She will talk about the best ways of maintaining a travel blog, provide concrete tips on how to start...

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Resfredag’s Updates from #TravelHousePorvoo

#TravelHousePorvoo is a campaign designed for qualified social media content creators hosted by the City of Porvoo, situated just a bit east of Helsinki in Finland.  This year's theme was family travel and 10 families from Finland, Sweden, Estonia and Germany...

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French Nordic Workshop in Copenhagen

This week, we attended the French Nordic Workshop in Copenhagen, meeting over 60 French exhibitors with offers for travelers all around France. Given that over 45% of all Nordic travelers have visited France at some point in their life, and that 1,71 million Nordic...

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The inspiring story behind Mary af Rövarhamn

Join NordicTB member Linda Hammarberg and her family behind the award-winning travel blog, Mary af Rövarhamn, as they share their inspiring story of sailing around the world in a sailboat for four years. They were also featured on a popular TV-show called "Familjer på...

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Upcoming Campaigns and Partnerships

A lot of exciting projects and proposals are being created behind the scenes at NordicTB and we'll be sharing specific details as each of the projects and campaigns below are launched.  In the meantime, here is a quick update on some confirmed partnerships and...

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Update from the #NordicsInAruba Campaign

Photo courtesy of Sofia Zetterqvist, Fantasiresor. Sofia Zetterqvist of Fantasiresor (Sweden) and Henriette Gran Myreng from coffee in a cup (Norway) were invited by the Nordic department of the Aruba Tourism Board to go on a private...

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