Janicke Hansen and Lola Åkerström, co-founders of NordicTB Collective — a group of digital storytellers based in Scandinavia — believe in the future of opportunities for local and regional travel content work, but are hesitant on how soon a boom might...

NordicTB launched the #JulestemningTyskland social media campaign in collaboration with the German National Tourist Office in Norway, to create content about German Christmas and traditions, aimed towards the Norwegian market. The campaign was designed to showcase...

NordicTB launched the #TravelmemoriesPoland social media campaign in collaboration with the Polish National Tourist Office, to create content about previous travels to Poland, aimed towards the Nordic market: Sweden, Norway, and Denmark.  The campaign was...

In January 2021 NordicTB launched the #TravelmemoriesLatvia social media campaign in collaboration with the Latvian National Tourist Office, to create content about previous travels to Latvia, aimed towards the Nordic market: Sweden, Norway, Finland, and Denmark. The...

Our founders Janicke Hansen and Lola Akinmade Åkerström will be speaking at Skift Forum…

NordicTB was happy to return to Garda Trentino for a destination marketing collaboration focusing on seasonal outdoors activities and the many Christmas Markets and unique events found in the region during December and the winter season. The campaign was created in...

NordicTB Collective is thrilled to announce our storytelling and content creation partnership with Destination Kvarken…

We are partnering with Aruba Tourism Authority and KLM…

We’re excited to be heading back to Costa Brava…

We’re beyond ecstatic to announce that our #LatviaRoadtrip project in partnership with The Investment and Development Agency of Latvia (LIAA) has been nominated for a prestigious World Travel Award in the category “Europe’s Leading Tourism Development Project” under “Explore Latvia slowly”.

We’re excited to announce that NordicTB has partnered up with SAS Travel Wallet to create high quality, inspirational travel content for their website. The partnership was effective January 2019 and some of the articles have already been published. More great travel...

2019 is already off to a busy start with speaking engagements in New York, Istanbul, and Berlin…

As part of our #LatviaRoadtrip and #CulinaryRiga campaigns, airBaltic has been a wonderful partner…

We’re excited to promote the Riga Street Food Festival as part of our #CulinaryRiga campaign

After our successful #CitybreakGermany autumn campaign the last few year, NordicTB is again heading back to Germany in collaboration with the German National Tourist Office to focus on weekend getaways across the country. 4 NordicTB storytellers will travel over...

Join NordicTB founders Lola Akinmade Åkerström and Janicke Hansen from May 28 – June 1 as they explore the Serengeti in collaboration with Coastal Aviation – The Flying Safari Company – and The Four Seasons Serengeti.

Follow NordicTB to Montenegro this summer as we kickoff our collaboration with Tourism Organization of Herceg Novi – Turistička organizacija Herceg Novi.

We’re excited to launch our #CitybreakHolland campaign with Visit Groningen and Holland Tourism.

We’re excited to kickoff our next collaboration with Visit Barcelona and Catalan Tourist Board which will take NordicTB to Barcelona to experience and document the Sant Jordi Books and Roses festival.

Watch NordicTB co-founder Janicke Hansen discuss influencer marketing in the travel industry with Webcertain TV. Janicke is also the president of the Professional Travel Bloggers Association (PTBA).